Different types of scales are Nominal, Ordinal, Interval and
Ratio.
Nominal- It is an alias name or a label given to a variable.
Example
0 – True
1 – False
Or
M – Male
F – Female
Ordinal- Ranking a qualitative variable with an order is ordinal
scale.
Example
Credit rating as high risk, medium risk n low risk etc.
Interval- Interval is
representing in the form of intervals. Like if we want to do research on
different ages of people rather than taking individual age we take range of
ages. This range is called as interval.
Ratio- Comparing any two similar quantities is Ratio. It is
a quantitative scale. Comparing the count of male and female in a region is an
example of ratio.
Source- 1. http://www.mymarketresearchmethods.com/types-of-data-nominal-ordinal-interval-ratio/
2. http://www.researchgate.net/post/Difference_between_ordinal_and_scale_in_SPSS
Jugaad: Jugaad is something doing differently. It’s like
using a product differently not as regular usage. Like previously we used to
grind our food materials in a rock but it’s a hard thing for huge quantities
and they introduced wet grinders which is a jugaad.
Sources-1. http://serotonical.tumblr.com/post/39064827275/india-ten-awesome-examples-of-jugaad
2. http://www.cio.in/cio-debate/jugaad-good-thing
Regards
Sai Deepthi.
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