JUGAAD..

'Jugaad' is a Hindi word that describes an improvised or makeshift solution using scarce resources. It's a way of life in India, where washing machines are used for whipping up yogurt drinks, but it's also an innovation theory that's proving to be increasingly influential in the marketing departments of Western corporations.

In a business context, jugaad is a "frugal, flexible, and inclusive approach to problem solving and innovation." So says Professor Jaideep Prabhu, author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth.

Prabhu, who is a professor at Cambridge University's Judge Business School in the UK, points to examples like SELCO India, a sustainable energy provider that sells solar panels to a network of small entrepreneurs who in turn use them to charge battery-powered lights rented to households outside the country's electricity grid. Or Tata Motor's Nano - the cheapest car in the world when it launched in 2009 at $2,000. And the ingenious electrocardiogram in a backpack, developed by GE Healthcare's Indian engineers.

 "Jugaad is a culture, an attitude, an outcome of circumstance, but definitely not something planned. The challenge is to tap into it and channel it."

ref:http://www.thinkwithgoogle.com/articles/jugaad-innovation.html

Jugaad is old hat. It has done little for India in terms of innovation; India ranks 64th in the Global Innovation Index. In today’s globalized market place it is increasingly difficult to survive with just quick fixes or creative improvisation. Indian companies have no option but to move beyond jugaad towards a more dependable and systematic process of innovation.

ref:https://www.eventbrite.com/e/book-launch-8-steps-to-innovation-going-from-jugaad-to-excellence-tickets-5827603519