From two days we are discussing on perceptual mapping in the
class which helps to find hidden perceptions of the products or persons
according to data we have learnt a new software called permap for perceptual
mapping but with the excel sheet we can do perceptual mapping in seven simple steps by manually or with the
template
Step1: Enter title of Permap
Step2: Enter label of horizontal axis attributes
Step3: Enter label of vertical axis attributes
Step4: Entering variables
Step5: Selection of attributes for mapping
Step6: Changing size of circle
Step7: Final perceptual map
visit below link for template file of perceptual map:
This can be done in two approaches one by downloading
template or by manually in excel
See video link: http://youtu.be/bxm4s4wxqu8
Source: http://www.perceptualmaps.com/
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